Senior Demand Generation Manager

December 3, 2024

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Appspace

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Appspace is a workplace experience platform designed to enhance communication and management within physical office spaces. It offers a comprehensive suite of tools including digital signage, space reservation, employee apps, intranet solutions, and visitor management, all centralized in a single platform. Appspace integrates with popular workplace tools like Microsoft Teams and Google, allowing users to manage employee communications, office spaces, and workplace technology seamlessly. The platform is designed to improve the office experience by connecting people, places, and spaces, making it ideal for hybrid work environments and frontline workers. Appspace aims to consolidate tech stacks while ensuring easy management and communication within organizations.

IPTV • video walls • kiosks • room booking • dashboards

201 - 500 employees

🏢 Enterprise

⚡ Productivity

☁️ SaaS

💰 Private Equity Round on 2019-12

📋 Description

• At Appspace, we’re passionate about creating better work experiences for people everywhere. • We are seeking a highly motivated and experienced Senior Demand Generation Manager to join our growing marketing team. • As a key player in our revenue engine, you will be responsible for developing and executing demand generation programs that drive qualified leads and accelerate pipeline growth. • Your role entails developing and implementing a comprehensive demand generation strategy aligned with company goals and revenue targets. • Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels. • Track and analyze campaign performance, identifying areas for improvement and optimization.

🎯 Requirements

• 5+ years of experience in B2B SaaS demand generation or marketing roles. • Proven track record of developing and executing successful demand generation campaigns. • Strong understanding of lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing. • Experience with marketing automation platforms and CRM systems (e.g., Salesforce). • Excellent analytical and data interpretation skills. • Strong project management and organizational skills. • Ability to work independently and as part of a team. • Excellent written and verbal communication skills.