Senior Paid Social Specialist - LinkedIn & Facebook

October 20, 2024

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TA Monroe Digital

TA Monroe Digital is a specialized B2B SaaS agency that focuses on driving growth and transforming prospects into customers through proven paid media and demand generation strategies. The company is trusted by B2B companies worldwide to improve lead quality, expand pipelines, and lower customer acquisition costs (CAC). By employing science-based frameworks, TA Monroe Digital delivers predictable and provable results, helping clients systematically grow revenue. Their range of services includes LinkedIn Ads, Social Media Ads, Paid Search, and SaaS Marketing, all designed to optimize lead generation and customer acquisition for B2B SaaS companies. The agency emphasizes expert demand acceleration and measurable ROI strategies, making data-driven decisions that enhance marketing effectiveness.

SEM • Website Design and Development • Paid Search • AdWords • E-Commerce

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• Responsible for planning, coordinating, and implementing projects within the budget, timeline, and scope • Effectively monitor and present project updates to management & team members • Conduct strategy market/competitor research • Set paid media goals & KPIs • Create a full funnel strategy and implement it • Build and set up paid media ad campaigns • Accurately manage budget & spend • Monitor and optimize paid media campaigns • Review & report campaign KPIs to clients weekly & monthly • Provide inputs on creative copy and graphical ad templates • Communicate to team and management on project development, timelines, results • Work closely with other team members to meet client goals

🎯 Requirements

• FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates & Upper Intermediate English (minimum) • 3+ years of experience in Paid Social (LinkedIn & Facebook) mostly about daily & weekly management of paid ads • 3 – 5 years B2B experience in Linkedin Ads and FB Ads • Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS & experience with A/B and multivariate experiments • Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals • High levels of integrity, autonomy, and self-motivation • Excellent analytical, organizational, project management and time management skills

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