Salesforce Marketing Cloud Developer

October 20

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Description

• Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud. • Manage end-to-end campaign processes, including planning, segmentation, testing, deployment, and reporting. • Collaborate with marketing, design, and content teams to create engaging email templates and landing pages. • Utilize SFMC tools to create targeted audience segments based on customer data and behavior. • Implement dynamic content and personalization strategies to enhance customer engagement. • Ensure the integrity and accuracy of customer data within the SFMC platform. • Work with data teams to integrate and synchronize data across systems. • Conduct regular audits to maintain data quality and compliance with data privacy regulations. • Design and implement marketing automation workflows and journeys. • Continuously monitor campaign performance and optimize for better results. • Conduct A/B testing to identify best practices and improve campaign effectiveness. • Generate detailed reports on campaign performance, including key metrics and ROI analysis. • Provide actionable insights and recommendations based on data analysis. • Present findings to stakeholders and suggest improvements for future campaigns. • Stay current with the latest SFMC features and best practices. • Troubleshoot technical issues related to SFMC and email deliverability. • Provide training and support to team members on SFMC functionalities.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or related field. • 3+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.). • Proficiency in HTML, CSS, and AMPscript for email design and customization. • Strong understanding of email marketing best practices and CAN-SPAM regulations. • Experience with data segmentation, CRM, and data integration. • Excellent analytical skills with the ability to interpret data and provide actionable insights. • Strong project management skills and attention to detail. • Ability to work collaboratively in a fast-paced environment.