Senior Manager - Digital Marketing

2 days ago

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Aras Corporation

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501 - 1000

Description

• Lead the development and execution of comprehensive B2B email marketing strategies using Marketo. • Design, implement, and optimize email campaigns to drive engagement, lead generation, and customer retention. • Collaborate with Regional Revenue Marketing Leads to strategize and segment email audiences effectively. • Manage the end-to-end email marketing process, including content creation, A/B testing, and performance analysis. • Monitor and report on email marketing metrics to assess campaign performance and identify areas for improvement. • Assist in the planning, execution, and optimization of Google paid search campaigns. • Develop and optimize landing pages to enhance user experience and increase conversion rates. • Drive strategic plans and execution of email campaigns aligned with overall marketing goals. • Utilize analytics tools to track and report on the performance of email marketing and paid search campaigns.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 8+ years of experience in digital marketing, with a strong focus on B2B email marketing. • Marketo Expert. • Deep experience in lead scoring based on audience behaviors. • A keen attention to detail with an orientation toward being a brand steward. • Strong data analysis skills. • Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs. • Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA. • Knowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out, and personalization. • Proven track record of managing successful Google paid search campaigns. • A self-starter who can lead and run projects end to end and drive results while frequently aligning with partners. • Strong analytical skills with the ability to interpret data and provide actionable insights. • Excellent communication and interpersonal skills. • Ability to work in a fast-paced environment and manage multiple projects simultaneously. • East Coast working hours are required.