Digital Media Performance Executive
November 10
Description
• Help in the strategy (if Required) for and execute all local paid online acquisition efforts • Collect data and track the performance of all marketing activities and channels against set • Manage day to day workflow and setup for projects and campaigns across platforms • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives • Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews • Spearheading relations with account team working on common accounts to ensure • Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones • Innovating to improve performance, growth and profitability across all channels • Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition • Share best practices with peers within group • Accountability and full ownership for campaign performance and aligned KPIs • Training and mentoring executives to take up implementations across platforms
Requirements
• BA/BS or equivalent working experience. • Min. 3 years’ experience in digital marketing • Strong experience with performance marketing and online acquisition tools and networks • Entrepreneurial mindset and willing to get hands dirty • Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them • Excellent time management and organisation skills, comfortable in meeting tight deadlines • Strong leadership abilities and track-record of hitting targets with limited resources/budget • Previous experience working in a startup or dynamic high-growth company a plus
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