Demand Generation - Digital Marketing Manager

October 10

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Arcadia

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Healthcare Analytics • Value-based Care • Population Health Management • Care Management • Predictive Analytics

201 - 500

💰 $29.5M Venture Round on 2020-01

Description

• CareJourney's mission is to empower individuals and organizations they trust with open, clinically-relevant analytics and insights in the pursuit of the optimal healthcare journey. • We are seeking an experienced, highly analytical individual with a track record of excellence in designing and executing multi-channel awareness and demand generation campaigns with demonstrated ROI. • The Demand Generation Marketing Manager will report to the Head of Demand Generation to drive our marketing strategy in the areas of customer acquisition, SEO, sales development, partnerships, and communication. • This individual will play a critical to the growth of the CareJourney Powered by Arcadia business. • Establish a robust, scalable multi-channel lead generation engine that consistently delivers high-quality leads, contributing significantly to the company’s revenue goals.

Requirements

• 4-5 years of field/channel/lead generation and B2B SaaS experience • Experience creating & launching marketing campaigns across multiple channels – including web, direct, events, ABM, search • Experience managing multi-source traffic generation across paid, earned, social, and organic • Experience developing and supporting a high-performing sales development function • Analytic mindset with meticulous tracking of campaign performance metrics to make fast decisions. Previous experience with using Salesforce and Google Analytics is a must. Previous experience with using HubSpot is preferred • Strong project management skills and experience in managing multiple projects/deadlines • Exceptional writing skills with the ability to quickly and concisely articulate product value proposition, and simplify complex healthcare subject matter • Polished professional with a proven track record of taking ownership and driving results • Detail-oriented, with strong follow-through skills. • Strong project management, communication, and stakeholder management skills.

Benefits

• The opportunity to redesign the way in which CareJourney Powered by Arcadia delivers and supports its connectors and work alongside the healthcare leaders and innovators that make up our diverse client base • Join a mission-driven company that is transforming the healthcare industry and changing the way patients receive care • Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care • A flexible, remote friendly company with personality and heart • Employee driven programs and initiatives for personal and professional development