Marketing Operations Manager

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Articulate

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e-Learning Authoring Tools • e-Learning • Screen Recordings • Online Learning Management • e-Learning Software

201 - 500

💰 $1.5G Series A on 2021-06

Description

• We are seeking a technically savvy and data-driven Marketing Operations Manager to join the Go-to-Market Effectiveness organization. • You will be a key member of the Marketing Operations team and an enabler of go-to-market initiatives. • The role will drive overall team-level efficiency, execute technical work within the martech stack, and report to the Senior Manager, Marketing Operations. • The ideal candidate embodies a growth mindset, constantly seeking opportunities to enhance both personal and professional skills. • They are a technical problem solver, adept at identifying challenges and implementing scalable solutions, while maintaining a sharp attention to detail and follow-through on every task. • With excellent communication skills and an analytical mindset, they prioritize tasks effectively, adapt under pressure, and collaborate seamlessly in dynamic, fast-paced environments to drive results.

Requirements

• Manage the administration, configuration, optimization, and database health of our marketing automation platform and other top-of-funnel martech tools • Oversee the relationships with marketing technology vendors to ensure smooth execution of projects and alignment with business goals • Track, test, analyze, and report insights about database performance to stakeholders to inform emerging strategies and optimize programs • Perform database maintenance tasks to improve data quality, integrity, and hygiene • Manage and implement integrations between systems and martech platforms to evolve the breadth of data that syncs and unlocks marketing performance insights • Create and maintain technical documentation for marketing processes, ensuring clarity and accuracy for cross-functional teams and stakeholders • Identify opportunities proactively to optimize workflows, streamline processes, and leverage automation to increase efficiency in Marketing Operations, Marketing, Customer Success and Sales productivity • Collaborate with the Lifecycle Marketing team to build and optimize marketing automation programs that advance the customer journey from prospect generation, conversion, retention, and expansion • Collaborate extensively with Go-to-Market and Marketing departments on campaign strategy, creative, targeting, optimization, execution and reporting • Act as a primary and strategic liaison with IT to consolidate and prioritize requests originating from Marketing • Troubleshoot and QA data issues, campaigns, workflows, and other key Marketing Operations functions • Own end-to-end MAP program and CRM campaign setup, including the CMS lead forms, routing, and scoring

Benefits

• This position is also bonus eligible. • Articulate offers a robust suite of benefits.