Digital Marketing Analytics Specialist

November 28, 2024

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Logo of ASICS Digital

ASICS Digital

ASICS Digital is the digital innovation arm of ASICS, aimed at enhancing the consumer experience with the brand. The company focuses on creating enjoyable and accessible fitness and shopping solutions through various teams specializing in user experience, marketing, insights and analytics, information technology, human resources, omnichannel operations, engineering, and finance. The team at ASICS Digital works to inspire and motivate people globally through fitness and sports. They also focus on cybersecurity and data-driven decisions to enhance customer support and business operations. By promoting a culture of collaboration, innovation, and leadership, ASICS Digital strives to connect and support its customers across the globe.

Health & Fitness • Mobile Apps • Software Development

51 - 200 employees

Founded 2016

🛍️ eCommerce

🧘 Wellness

☁️ SaaS

Description

• Opportunity to work with ASICS, a purpose-driven brand focused on inclusivity and healthy minds • Help drive global marketing strategy for a leading footwear brand • Collaborate on measurement and attribution of digital media initiatives for global channels • Work with teams to align loyalty initiatives and analyze consumer paths to purchase • Requires experience in marketing analytics and a deep understanding of digital media landscape

Requirements

• 5+ years of marketing analytics experience • Bachelor’s degree in Marketing, Analytics or related field • Deep understanding of digital media platforms and landscape • Experience working cross-functionally with stakeholders of varying seniority and backgrounds, with the ability to influence across levels • Strong analytical skills, comfort with paid social analytics: advanced knowledge of platforms, including Meta, Tableau, Google (GA4, Campaign Manager, Ads), TikTok, general CDP experience (BlueConic a bonus), and more to find actionable insights to increase performance • Familiarity with marketing measurement and attribution techniques (e.g. incrementality, causal impact analysis, marketing return on investment strategies) • Understanding of pixel implementation, including Meta, Google, and TikTok • Very strong verbal and written communication skills • Ability to prioritize workload and manage multiple projects in a fast-paced environment • Demonstrate strong strategic judgement and have a high attention to detail • Be self-motivated, creative, and customer-obsessed • Be globally minded and willing to work with stakeholders across time zones in North America, Asia, Europe, and Australia, with occasional early-morning or evening calls (employees are encouraged to take time off during the workday to balance these hours!)

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