Digital Marketing Analytics Specialist
November 28
🇺🇸 United States – Remote
💵 $48 - $52 / hour
⏳ Contract/Temporary
🟡 Mid-level
🟠 Senior
🌐 Digital Marketing
🦅 H1B Visa Sponsor
Description
• Opportunity to work with ASICS, a purpose-driven brand focused on inclusivity and healthy minds • Help drive global marketing strategy for a leading footwear brand • Collaborate on measurement and attribution of digital media initiatives for global channels • Work with teams to align loyalty initiatives and analyze consumer paths to purchase • Requires experience in marketing analytics and a deep understanding of digital media landscape
Requirements
• 5+ years of marketing analytics experience • Bachelor’s degree in Marketing, Analytics or related field • Deep understanding of digital media platforms and landscape • Experience working cross-functionally with stakeholders of varying seniority and backgrounds, with the ability to influence across levels • Strong analytical skills, comfort with paid social analytics: advanced knowledge of platforms, including Meta, Tableau, Google (GA4, Campaign Manager, Ads), TikTok, general CDP experience (BlueConic a bonus), and more to find actionable insights to increase performance • Familiarity with marketing measurement and attribution techniques (e.g. incrementality, causal impact analysis, marketing return on investment strategies) • Understanding of pixel implementation, including Meta, Google, and TikTok • Very strong verbal and written communication skills • Ability to prioritize workload and manage multiple projects in a fast-paced environment • Demonstrate strong strategic judgement and have a high attention to detail • Be self-motivated, creative, and customer-obsessed • Be globally minded and willing to work with stakeholders across time zones in North America, Asia, Europe, and Australia, with occasional early-morning or evening calls (employees are encouraged to take time off during the workday to balance these hours!)
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