Lifecycle Marketing Associate
6 days ago
Description
• We are seeking a Lifecycle Marketing Associate to join our team at AtoB. • In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. • The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). • You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.
Requirements
• Bachelor’s degree in marketing, communication, business, or a related field. • 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting. • Experience with HubSpot (preferred) or similar marketing automation platforms. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication skills, attention to detail, and the ability to manage multiple projects. • Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite. • Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).
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