Automattic
Automattic is a leading company focused on making the web a better place by offering a variety of web services and tools. They provide platforms such as WordPress. com for creating blogs and websites, Tumblr for connecting users with shared interests, Day One for journaling, and WooCommerce for online selling. Additionally, Automattic offers tools like Jetpack for enhancing the safety, growth, and speed of websites, Akismet for spam filtering, and various apps for mobile site management. They also contribute to non-profit and open source projects, including WordPress. org, and provide enterprise-level WordPress solutions with WP VIP. With a focus on openness and freedom, Automattic aims to empower users by leveraging the web for global connectivity and expression.
Senior Director - Growth & Digital Experience
March 25
Automattic
Automattic is a leading company focused on making the web a better place by offering a variety of web services and tools. They provide platforms such as WordPress. com for creating blogs and websites, Tumblr for connecting users with shared interests, Day One for journaling, and WooCommerce for online selling. Additionally, Automattic offers tools like Jetpack for enhancing the safety, growth, and speed of websites, Akismet for spam filtering, and various apps for mobile site management. They also contribute to non-profit and open source projects, including WordPress. org, and provide enterprise-level WordPress solutions with WP VIP. With a focus on openness and freedom, Automattic aims to empower users by leveraging the web for global connectivity and expression.
📋 Description
• Develops and executes the vision and strategy of the WordPress VIP website. • Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website. • Execute website strategy and CRO to enhance customer journey, improve conversion rates. • Partner with product, design, and web development teams to implement A/B testing, personalization. • Use analytics and user feedback to optimize landing pages, forms, and user flows. • Create the strategy and develop, execute, and optimize performance marketing strategies. • Collaborate with data and analytics teams to track, measure, and report on campaigns.
🎯 Requirements
• Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations. • Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting. • Strong analytical skills with proven experience in forecasting, budget management, and optimization. • Hands-on experience in website strategy and CRO, with a proven record of increasing conversion rates and reducing acquisition costs. • Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker). • Proven ability to drive cross-functional collaboration and build relationships across teams. • Excellent communication, problem-solving, and project management skills.
🏖️ Benefits
• Competitive base salary • Open vacation policy • Remote work environment
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