Senior Manager - GTM Strategy, Bar Prep Supplements

October 15

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BARBRI Legal Ed

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Educational Content • Academic Programs • Revenue Stream Development • Academic Curricula • Academic Partnerships

11 - 50

Description

• Play a pivotal role in shaping and leading the over-arching B2C omni-channel GTM content strategy. • Oversee the briefing, development, accuracy, timing, and optimization of creative assets. • Collaborate closely and directly with internal product SMEs and sales leadership. • Manage the integration, updates and optimization of Bar Review Supplement pages on barbri.com. • Produce reports and presentations as needed for cross-team and leadership communications.

Requirements

• Bachelor's degree in marketing, Communications, or a related field; Master's degree is a plus. • Proven experience (5+ years) in digital marketing and CRO. • Proficiency in Martech, SEO and CMS tools. • Exceptional written and verbal communication skills. • Strong project management and organizational skills. • Ability to lead and inspire a team to achieve goals and drive results. • Analytical mindset with the ability to interpret data and provide actionable insights. • Creative thinker with a passion for innovation and continuous improvement.

Benefits

• Health, dental, vision, and life insurance plans to keep you and your loved ones covered. • A healthy contribution to your 401(k) retirement savings. • Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days. • Stay healthy and happy with an on-site fitness facility, discounts on gym memberships, and wellness initiatives. • Access our extensive library of educational resources, courses, and workshops. • Enjoy flexible work hours and remote work options. • Benefit from opportunities for career growth and advancement through mentorship programs. • Access our employee assistance program for confidential counseling, legal assistance, and other support services.