Go-To-Market Manager - B2C SaaS

October 14

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Advocate Health Care

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Healthcare • Accountable Care Organization • Hospitals • Immediate Care • Outpatient Care

10,000+ employees

⚕️ Healthcare Insurance

🧘 Wellness

💰 Venture Round on 2013-10

Description

• At Advocate, our mission is to empower Americans to obtain government support. • Advocate aims to reduce long wait times and bureaucratic obstacles. • We are seeking a Go-To-Market Manager with a focus on B2C SaaS strategies. • You'll be instrumental in developing and executing go-to-market plans. • You will manage media buyers to optimize paid advertising efforts. • Lead initiatives to acquire new claimants, drive user adoption, and enhance customer journeys.

Requirements

• Minimum of 5+ years in growth marketing or go-to-market roles at early-stage B2C SaaS companies. • Proven track record of scaling user acquisition and achieving ambitious growth targets. • Experience managing media buyers and optimizing paid advertising efforts. • Strong understanding of user acquisition, engagement, and retention strategies. • Expertise in SEO, content marketing, online advertising, and marketing automation tools. • Proficiency with analytics and CRM tools like Google Analytics and Salesforce. • Excellent communication and project management skills. • Data-driven mindset with experience in A/B testing and optimization. • Entrepreneurial spirit with a passion for making a meaningful impact. • Self-motivated and adaptable in a fast-paced environment. • Collaborative approach and strong leadership abilities.