Product Marketing Manager

October 9, 2024

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Logo of Canvs AI

Canvs AI

Canvs AI is an insights platform designed to unlock deep insights from unstructured text data. Using its AI-powered tool Asa, it provides fast and accurate text analytics to help organizations extract valuable insights from diverse data sources. Canvs AI excels in processing open-ended questions, analyzing sentiments, and uncovering emotions within consumer feedback, enabling businesses to understand and enhance customer experiences, brand perception, and employee engagement. The platform is known for its ease of use, efficiency in delivering qualitative insights, and high level of customer support. Catering to various sectors, Canvs AI is ideal for teams looking to leverage unstructured feedback for strategic innovation, content optimization, and customer experience management.

social media analysis β€’ emotion measurement β€’ language analytics β€’ interpret emotions β€’ data insights

πŸ“‹ Description

β€’ Develop positioning and messaging for Canvs AI's products that resonate with target buyers and users. β€’ Create sales enablement materials and train the sales team on Canvs AI's value proposition, competitive differentiation, and ideal customer profiles. β€’ Develop case studies, one-pagers, presentations, and other sales collateral to articulate the business value of Canvs AI's products. β€’ Work closely with product management to analyze market trends and gather customer feedback to inform product enhancements and new features. β€’ Generate engaging content including blog posts, infographics, and videos to attract and educate potential customers. β€’ Collaborate with marketing demand generation, sales and customer success teams to optimize conversion rates across the funnel. β€’ Analyze metrics to measure content performance and iterate on content strategy as needed. β€’ Stay up-to-date on artificial intelligence and machine learning trends, technologies, and solutions.

🎯 Requirements

β€’ 3+ years experience in B2B tech product marketing, sales enablement, or related field. β€’ Strong writing and communication skills. β€’ Analytical mindset with ability to synthesize research and insights into compelling narratives. β€’ Excellent project management and organizational abilities. β€’ Passion for artificial intelligence and its business applications. β€’ Bonus: Background in data science, consumer insights and/or customer experience management.

πŸ–οΈ Benefits

β€’ Tremendous opportunity for career growth. β€’ Strong culture and commitment to values. β€’ Flexibility via a fully distributed company (Work From Anywhere!). β€’ Generous health benefits. β€’ Unlimited paid vacation. β€’ Summer Fridays. β€’ Monthly (at a minimum) virtual team-building events.

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