Product Marketing Manager, CCaaS

September 17, 2024

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Logo of 8x8

8x8

8x8 is a comprehensive platform and partner designed to enhance customer experience (CX) by unifying business communications and interaction data. Trusted by over 3 million business users, 8x8 provides solutions such as contact centers, unified communications, and no-code APIs to address complex communication challenges. By integrating artificial intelligence into their platform, 8x8 helps businesses connect teams and customers, gain insights, and drive impactful results. The platform aims to modernize operations, mitigate risks, and build customer loyalty, offering a seamless and efficient experience for enterprises.

VoIP business phone service • hosted VoIP • Small business phone systems • web conferencing • virtual contact center

1001 - 5000 employees

Founded 1996

☁️ SaaS

📡 Telecommunications

🏢 Enterprise

📋 Description

• Develop and execute go-to-market strategies for core 8x8 Contact Center product areas. • Plan or guide the launches of new products and releases of existing products. • Collaborate with cross-functional teams to develop product positioning and messaging. • Conduct market research to understand customer needs, industry trends, and competitive landscapes. • Create engaging collateral, including product guides, whitepapers, case studies, and website content. • Work closely with the sales team to develop tools and resources for effective communication.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field. • Demonstrated success in developing and executing go-to-market strategies. • Proven experience in product marketing within the B2B SaaS space. • Strong analytical skills with the ability to translate data into actionable insights. • Exceptional written and verbal communication skills. • Experience collaborating with cross-functional teams, including sales and product management. • Creative thinking and a passion for technology and innovation. • Optional: MBA or master’s degree or equivalent experience in a technical field. • Experience in the CCaaS space on either the vendor or analyst side; or direct management experience within a contact center. • Experience with various consumer research methods, identifying insights and recommending data-based solutions. • Experience with Excel or Tableau (data manipulation, charts and pivot tables). • Exceptional presentation skills.

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