SigFig
SigFig is a digital wealth management company providing comprehensive digital solutions for financial institutions, wealth management firms, insurance companies, and individual investors. It offers a suite of interconnected digital wealth solutions designed to empower financial advisors and clients with personalized investment options tailored to unique financial goals. SigFig aims to streamline client onboarding, account opening, and product suitability, enhancing the efficiency of financial services across various segments. Its platform helps advisors attract new client segments, manage portfolios, and deliver client-centric services efficiently. The company's technological innovations in digital finance provide a seamless investment experience and contribute to financial wellness.
wealth management • retail banking • fintech • software • technology
Product Marketing Manager - Enterprise Marketing
August 24, 2024
SigFig
SigFig is a digital wealth management company providing comprehensive digital solutions for financial institutions, wealth management firms, insurance companies, and individual investors. It offers a suite of interconnected digital wealth solutions designed to empower financial advisors and clients with personalized investment options tailored to unique financial goals. SigFig aims to streamline client onboarding, account opening, and product suitability, enhancing the efficiency of financial services across various segments. Its platform helps advisors attract new client segments, manage portfolios, and deliver client-centric services efficiently. The company's technological innovations in digital finance provide a seamless investment experience and contribute to financial wellness.
wealth management • retail banking • fintech • software • technology
📋 Description
• Understand the capabilities and differentiators of our product portfolio and enable sales teams with associated tools and training • Support the continuous refinement of our pricing framework; support sales in pricing/quote generation • Inform SigFig’s market view through first-hand experience, primary and secondary research, competitive intelligence, and sales feedback • Craft highly differentiated messaging and positioning; design initiatives to sustain awareness of our offerings • Collaborate with Product Management and Sales to develop product positioning and messaging that resonate with our target buyer personas • Develop and maintain competitive battlecards and intelligence that enables the sales team • Create a steady stream of high-quality product content in support of demand generation, earned media, and sales enablement efforts • Partner with the Enterprise Marketing to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers • Participate in the development of Marketing plans in conjunction with the broader Marketing team • Assess the effectiveness of our collateral and the Marketing programs that support your products on an ongoing basis, and suggest changes • Develop strong partnership with sales; train them on the problems we solve, develop internal tools and external collateral, and teach them how and when to use it • Align with our Product Management team, drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc
🎯 Requirements
• 5+ years of product / content marketing experience for B2B SaaS products targeting a primarily enterprise customer base • Experience as in financial services is a big plus • Bachelor's degree; MBA or Masters in marketing, business, communications, or relevant field of study is a plus
🏖️ Benefits
• Annual base salary range for this position is USD$175,000 to $205,000. Note, we take into consideration an individual’s background, experience, and geographic location, among other factors, in determining final salary. This role is also eligible for equity in the company, medical, dental and life insurance, EAP, 401(k) with matching, monthly internet stipend, $1000 annual wellness benefit, paid parental leave, paid sick leave, Learning & Development opportunity, and flexible PTO.
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