Marketing Lead

February 21

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Berachain

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Berachain is an innovative blockchain ecosystem that started as an NFT project within the DeFi space. It has evolved to address critical gaps in liquidity and security at the protocol level. Berachain offers a high-performance, EVM-identical blockchain SDK called BeaconKit, designed for the development of modular Layer 1 blockchains. The platform includes features like swaps, pools, and reward vaults, all built on decentralized applications supported by a validator network, promoting cooperative economics through its Proof of Liquidity model.

51 - 200 employees

₿ Crypto

💳 Fintech

🔥 Funding within the last year

💰 $100M Series B on 2024-04

📋 Description

• Berachain is a high-performance EVM-identical Layer 1 blockchain turning liquidity into security, powered by Proof of Liquidity (PoL). • PoL aligns incentives between liquidity and security across all stakeholders, driving unparalleled efficiency for users and builders while giving validators unprecedented control over network-wide economic incentives. • We're a young, world-class team of builders, engineers and executives hailing from tech, traditional finance and crypto itself. • We’ve built and scaled companies, raised and deployed $Bs as fund managers, contributed to category-defining DApps and protocols, and built new primitives at every step of the way. • We’ve packaged that experience and sprinkled in a healthy dose of fun to build Berachain. • Our core engineering and founding team is based in Toronto, with offices in Dubai and Bangalore, while our business development team is globally distributed. • Role Overview: We are looking for self-starters and mission driven individuals to join us as we build the future of decentralized finance. • The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand’s evolution over time. • The ideal candidate will work to increase market penetration across traditional finance and web2 ecosystems along with the existing crypto-native ecosystem across both the EVM and Cosmos ecosystems. • This organic growth is a trend that we’d love to continue for as long as possible, while staying true to the brand and community that we’ve developed and maximizing its accessibility to new users.

🎯 Requirements

• Track record of leading and scaling marketing initiatives and teams at leading L1s or blue chip DeFi protocols. • 3+ years of experience in marketing, business development, sales, finance, preferably in the blockchain or financial technology industry, with a particular eye on DeFi and blockchain infrastructure technologies. • Strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems. • Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc). • Experience running and managing lead generation, nurture campaigns, optimizing campaigns and realizing meaningful conversion metrics and ROI. • Thorough knowledge of the current DeFi, NFT-fi, GameFi, etc landscapes in the on-chain ecosystem. • Robust interpersonal communication and collaboration skills. • Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness. • Strong problem-solving and analytical skills, with the ability to identify and prioritize product features and requirements based on customer needs, market trends, and business goals. • An ideal candidate will have experience in both tradfi/web2 and crypto-native marketing initiatives. • Experience with HTML, CSS, and Wordpress for the buildout of simple webpages is an asset.