Senior Content Writer

4 days ago

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BHG Financial

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1001 - 5000

Description

• Who You Are • We are seeking an experienced content writer who will create high-quality, engaging blog content while repurposing that content into strategic opportunities for organic social media and other marketing channels. • You’ll play a key role in developing thought leadership, driving organic traffic, and enhancing the brand’s online presence across multiple platforms. • Known for your sleeves-rolled-up-style, you are flexible, yet firm, ask the smart questions that reduce review cycles, and flow well in a fast-paced environment. • You navigate and negotiate flawlessly among stakeholders, track and report well, and pivot priorities quickly with ease and grace.

Requirements

• 5-7 years of experience as a content writer • Portfolio with video, scripting, blog, paid social • Bachelor's degree in Advertising, Marketing, Communications or related field • MUST HAVE experience in a Financial Services or FinTech – Lending • Creativity, resourcefulness, flexibility, motivation • Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent • Knowledge of AEM is a plus • Proven copywriting / editorial skills with outstanding command of the English language • A passion for writing and ability to produce creative, compelling copy on tight deadlines • Experience creating copy for a range of purposes and platforms • Knowledge of the latest trends in marketing, particularly advertising and SEO • Writing experience in financial services or healthcare industry preferred • Knowledge of lead generation, marketing automation tools and strategies • Project management skills to manage schedules and deadlines • A willingness to embrace change and to adapt strategies on the fly