Senior Performance Marketing Specialist

September 7

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Billy Goat Group

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Description

• Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads. • Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI. • Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners. • Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization. • Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones. • Partner with international marketing teams to support global buyer and seller acquisition strategies. • Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts. • Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement. • Assist in managing the performance marketing budget, and contributing to sustainable growth strategies.

Requirements

• 2+ years of hands-on experience with Google Shopping. • 2+ years of overall experience in Google Ads management. • Strong proficiency in Excel and analytical skills to assist in interpreting data effectively. • Experience in the economics of Google Search and Shopping. • Proven project management skills; monitoring project progress and ensuring things are moving forward. • Excellent communication skills with the ability to collaborate effectively across teams. • E-commerce, marketplace, or online retail experience preferred.