Performance Marketing Manager - Google Ads

February 22

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Binance

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Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

Digital Assets Exchange • Blockchain • Cryptocurrency Exchange • Bitcoin • Fintech

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. • We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. • Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. • We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. • As a Performance Marketing Manager, you will lead the management and scale of your assigned channels: Google Ads (Search, Youtube and App Install), Apple Search Ads, and OEMs. • You will be responsible for the scalability and optimization of your assigned channels, ensuring they meet performance benchmarks while maximizing scale. • You will have several teams supporting your operations, including graphic and motion designers, data analysts, adtech engineers, PMMs, legal, localization, and regional marketing and operations teams. • This is a global position, which will report to the Paid Ads team lead, under the Growth vertical within the Central Marketing department. • Success in this role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem to fully leverage their potential.

🎯 Requirements

• At least 3 years of experience managing Paid Search campaigns, with a proven track record of meeting or exceeding KPI targets (CPI, CAC, ROAS); • Solid understanding of adtech processes such as server-to-server integrations and real-time app postbacks; • Proficiency with the Google product suite, including Google Ads, GA4, Google Tag Manager, and Looker Studio; • Experience conducting A/B tests across Paid channels; • Experience collaborating with cross-functional teams and translating their work into effective keywords and ad copy; • Strong data-driven mindset with the ability to set up dashboards and use analytics tools to track performance.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)