Performance Marketing Manager

February 15

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Gumtree.com

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Gumtree. com is a leading online classifieds platform that allows users to buy and sell a wide range of items and services. From cars and vehicles to real estate and jobs, Gumtree serves as a marketplace for local transactions, providing categories for various goods, including electronics, furniture, clothing, and more. It facilitates community engagement by connecting buyers and sellers across the UK, making it easy to find and advertise products and services.

Classifieds • Jobs • Property • Motors • Goods for sale

51 - 200 employees

🛍️ eCommerce

🏪 Marketplace

🛒 Retail

📋 Description

• Plan, execute, and optimise Meta campaigns (including Facebook and Instagram) using tools like Meta Ads Manager, with a focus on achieving performance objectives. • Oversee campaign budgets, ensuring efficient allocation of resources, identifying opportunities for growth, and optimising ROI. • Track and analyse key performance metrics (e.g., CPM, CTR, CPA, ROAS) to provide actionable insights and refine campaign strategies. • Support the development and execution of the overarching growth strategy, including annual and quarterly planning cycles. • Work closely with marketing, product, and analytics teams to align Meta campaigns with broader objectives and drive maximum impact. • Experiment with new technologies, tools, and Meta ad formats (e.g., Advantage+ shopping campaigns, dynamic creative testing) to maintain a competitive edge. • Deliver regular performance updates, detailed insights, and actionable recommendations to stakeholders, ensuring transparency and alignment. • Build and maintain strong relationships with internal teams and leadership, ensuring effective communication of strategies and results.

🎯 Requirements

• Proven experience in managing end-to-end Meta campaigns (Facebook and Instagram) for both B2B and B2C audiences. • Strong knowledge of Meta Ads Manager, including dynamic product ads, Advantage+ campaigns, and audience targeting strategies, feeds / feedonmics • Working knowledge of other paid social platforms (e.g., TikTok, LinkedIn) is advantageous. • Experience managing video-first campaigns, including content optimisation for Facebook and Instagram. • Proficiency in data analysis tools such as Excel, Tableau, and SQL to support data-driven decision-making. • A good understanding of attribution models and how Meta advertising integrates with the wider marketing mix. • Ability to manage budgets effectively and identify opportunities for growth. • Strong communication and collaboration skills to work effectively with diverse teams and stakeholders. • A proactive mindset with the ability to thrive in a fast-paced, dynamic environment managing multiple projects.

🏖️ Benefits

• Competitive Pay • Discretionary Bonus • Pension Scheme (up to 9% Employer Contribution) • Employee recognition scheme with great financial prizes • 25 days holiday per year growing with length of service • Hybrid and UK Remote working depending on role • Generous Family Friendly Leave • Free counseling and support (for when you might need it) • Private Healthcare Insurance • Private Dental insurance cover & Cashback • Online private GP service • Generous sick pay support • Life assurance policy (x4 Life Assurance) • Social & Inclusion Calendar - packed with events • Free food and beverage in our office locations