Demand Generation Specialist

January 14

Apply Now

Receive Emails with Similar Jobs

Veralto

WebsiteLinkedInAll Job Openings

Veralto is a global company dedicated to improving everyday essentials like water, food, and medicine through its diverse range of businesses. With more than 13 operating companies and over 300 locations worldwide, Veralto has 16,000 associates who focus on water quality management, product quality, and innovation. Their work includes managing, treating, purifying, and protecting the global water supply, as well as ensuring the safety and accuracy of food and medicine through supply chain authentication and tracking. As an S&P 500 company, Veralto fosters a culture of autonomy and professional growth, offering competitive benefits and a diverse, inclusive work environment that impacts vital global resources.

Water Quality • Product Quality & Innovation

10,000+ employees

🤝 B2B

🔬 Science

🧘 Wellness

📋 Description

• Manage website content to ensure a first-class customer experience, while supporting Videojet strategies and business priorities. • Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking for Videojet Website. • Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads. • This includes identifying and tracking industry keywords and their popularity. • Build and maintain landing pages, building content and structure that drives CTR and weekly lead targets. • Effectively and efficiently manage the PPC budget to maximize the ROI. • Work closely with cross functional teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.

🎯 Requirements

• Bachelor’s Degree with 3-5 years in a similar digital marketing role. • Demonstrated success in applying strategy to create tactical action plans. • Demonstrated success in a metric-driven, quantified commercial environment and willing to implement and use a variety of problem-solving tools to drive continuous improvement. • Thorough knowledge of Search Engine Advertising, Search Engine Marketing including campaign creation and optimization, and Search Engine Optimization. • Thorough knowledge of Pay Per Click and keyword optimization. • Experience using a web content management system and understanding of web design, development, and management processes. • Practical knowledge of XHTML is an advantage.