Global Paid Media Specialist

December 3, 2024

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Much Better Adventures

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Holidays • Tech • Travel • adventure

11 - 50 employees

Founded 2015

Description

• We’re an ambitious, remote-first travel scale-up, looking to expand our marketing team with an exceptional paid specialist. • If you’re a passionate performance marketer with a love for the outdoors and a knack for high-impact, digital marketing, this is the role for you! • Much Better Adventures is on the hunt for a data-driven Paid Marketing Specialist to fuel customer growth across North America, the UK and other key international markets, through digital performance marketing platforms. • Reporting to the Head of Performance and collaborating closely with our existing Paid Media Specialist, you will manage high-impact ad campaigns, optimize ROI, and spearhead new customer acquisition. • Your primary focus will be leveraging your market expertise to drive growth in the North American and UK market, using deep insights into audience behavior, tone, and preferences. • You will also support campaigns targeting other priority growth markets, ensuring a unified and effective global strategy. • This is a rare opportunity to develop the paid media strategy for a stand-out consumer brand, leading growth in the North American and UK markets, and beyond, while helping scale our bold vision for adventure travel.

Requirements

• Proven success managing and scaling large budgets on performance marketing channels, with a strong track record in North American markets. • Deep knowledge of North American and UK consumer behavior, market trends, and digital advertising best practices, with an understanding of how these differ by region. • Particularly deep knowledge and experience of Meta and Google Ads, including Search, Video, Display, Performance Max and Demand Gen campaigns. • Proficient in analysing data using Excel or Google Sheets. • Strong knowledge of website analytics tools, like GA4 for tracking user behaviour and website performance. • Strong understanding of audience targeting, bidding strategies, and campaign optimisation. • Experience designing, executing, and analysing A/B tests and multivariate experiments. • Ability to translate data into clear actionable insights for stakeholders. • Strong communication skills for presenting data-driven strategies and results. • Excellent at problem-solving, collaboration and a good culture fit. • Experience running ad campaigns in the travel and tourism industry. • Experience with a wide variety of digital ad platforms (e.g. Microsoft Ads, YouTube, TikTok Ads, LinkedIn Ads). • Familiarity with marketing measurement approaches such as incrementality testing, multi-touch attribution, or media mix modelling. • Knowledge of conversion rate optimisation and landing page testing. • Experience with data visualisation tools. • Familiarity with CRM tools like Hubspot or Salesforce for customer segmentation and campaign performance tracking. • Understanding of conversion and event tracking mechanisms. • Basic understanding of SEO to collaborate with the SEO Manager on cross-channel search strategies. • Familiarity with database tools like Snowflake, Redshift, or BigQuery and the ability to build queries to extract insights from databases. • A creative mindset to contribute to content ideation for both organic and paid channels.

Benefits

• An entrepreneurial and creative environment where great ideas are actively encouraged, and taking responsibility for them is expected • The warm fuzzy feeling that comes with knowing you are making a huge difference to small independent businesses, local economies and communities • 38 days holiday per year (inclusive of public holidays) - to be used when you like • Annual company performance-based bonus • Flexible hours set up (40 hours p/w for full time roles), and a fully remote company • Company-wide, adventurous meet-ups • Experience what we do: everyone goes on a free MBA trip within their first year • A £500 annual travel voucher to spend on an MBA trip/s • 30% Employee discount, plus 15% friends and family discount for MBA trips • Generous Pension scheme (UK employees only) • Free access to private GP, and unlimited mental health support and counselling via our partner at BHSF. • Budget to set up a remote working space and access to co-working spaces • Supportive Maternity and Paternity Pay: we offer 16 weeks full pay if you’re the primary caregiver & 4 weeks full pay if you’re the secondary caregiver.