B2B Performance Marketing Manager

November 5

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Session Media

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1 - 10 employees

📱 Media

🤝 B2B

Description

• Plan and execute large-scale, Google & LinkedIn Ad campaigns. • Monitor and evaluate the performance of paid campaigns against KPIs, implementing new strategies and tests across channels. • Ensure the most effective channels are utilised to maximise client performance and achieve the best ROI/ROAS. • Create monthly reports for clients, showcasing key insights and performance data using Google Analytics, CRM systems and internal dashboards. • Identify growth opportunities. • Manage client communications and liaise with both internal and external teams. • Identify inefficiencies in accounts and implement optimisation strategies. • Implement platform specific tracking (primarily through Tag Manager). • Work closely with the Head of Paid Media on overarching paid media strategy. • Collaborate with the copy & design team to develop creative assets and compelling ad copy.

Requirements

• UK-based. • 4+ years of experience in performance marketing, specifically within the B2B SaaS sector. • Strong knowledge of the full Google/Microsoft suite (Excel/Google Sheets preferred). • Proven experience managing and growing paid media campaigns. • Hands-on experience with analytics tools (GA4). • Excellent analytical, technical, and mathematical skills. • Proactive attitude with a willingness to learn and take initiative. • Excellent organisational and time management skills. • A balanced analytical and creative mindset with strong attention to detail. • Exceptional written and verbal communication skills. • Experience with CRM systems (e.g., HubSpot or Salesforce). • Familiarity with Meta & Facebook Business Manager (Desirable but not essential). • Experience using landing page tools such as Unbounce (Desirable but not essential). • Any relevant marketing qualifications or certifications (Desirable but not essential). • Experience with project management tools (Desirable but not essential).

Benefits

• £50K+ PA Salary • Remote Working (or hybrid) • Private dental and healthcare cover • Additional holiday days accrued each year (up to four years) • Your birthday off • One-month paid sabbatical after five years of service