Binary Defense
Managed Security • Threat Intelligence • SIEM Management • Consulting • Detection and Response
51 - 200
💰 Private Equity Round on 2022-11
VP of Marketing
Yesterday
Binary Defense
Managed Security • Threat Intelligence • SIEM Management • Consulting • Detection and Response
51 - 200
💰 Private Equity Round on 2022-11
Description
• Binary Defense (BD) is seeking a Vice President of Marketing • Drive our marketing strategy, elevate our brand presence, and position us as a leader in the cybersecurity landscape • Develop and implement a comprehensive marketing strategy that aligns with our business goals • Conduct in-depth market research to identify trends, customer needs, and competitive landscape • Oversee the development and execution of brand messaging, positioning, and awareness campaigns • Create and manage a content marketing strategy that establishes authority and drives engagement • Lead digital marketing initiatives to increase online visibility and lead generation • Collaborate with the sales team to create effective sales tools and collateral • Cultivate relationships with key industry partners to enhance our market presence • Build and mentor a high-performing marketing team • Establish KPIs to track the effectiveness of marketing initiatives
Requirements
• Bachelor’s degree in marketing, Business, or a related field; MBA preferred • 10+ years of experience in marketing leadership roles, with a focus on cybersecurity, XDR, MDR, or Managed Security Services • Proven track record of developing and executing successful marketing strategies that drive business growth • Strong understanding of the cybersecurity landscape, customer pain points, and competitive dynamics • Exceptional communication and interpersonal skills, with the ability to influence and inspire across all levels of the organization • Experience with digital marketing tools and analytics platforms • Strong analytical skills with a data-driven approach to decision-making
Benefits
• Competitive medical, dental and vision coverage for employees and dependents • 401k match which vests every payroll • Flexible and remote friendly work environment • Training opportunities to expand your skill set
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