Product Marketing Manager

Yesterday

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KNIME

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data mining • business intelligence • data analysis • data integration • predictive models

201 - 500

💰 Series A on 2017-03

Description

• Collaborate with product teams to boost awareness, attract users, and grow paid subscribers for our SaaS platform. • Enhance the journey from our free KNIME Analytics Platform to the paid SaaS product, focusing on user acquisition, activation, and retention. • Advocate for experiments that improve our product-led growth approach. • Coordinate go-to-market strategies and launch new products/features. • Tap into the open-source community to build brand advocacy. • Share customer success stories to create social proof for KNIME’s SaaS and open-source offerings. • Develop content that pulls in new users, enabling quicker activation and smoother onboarding (sales materials, in-product content, blogs, webinars, etc.).

Requirements

• Solid experience in SaaS product marketing, supporting launches, and improving user journeys. • Skilled in crafting data-backed strategies and delivering measurable outcomes. • Strong writing skills for varied audiences and seniority levels. • Comfortable working across product, sales, and marketing, balancing diverse needs. • Proficient in GA4 and session recording tools to interpret user behavior. • You empathize with users and are ready to step into their shoes. • Willing to host webinars, participate in video content, and give constructive feedback. • Values transparency, kindness, experimentation, and works well independently across time zones. • Fluent in English (no German needed).