Marketing Manager

October 2

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Phreesia

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Information Technology • Healthcare • Patient Intake Management

1001 - 5000 employees

Founded 2005

⚕️ Healthcare Insurance

👥 HR Tech

Description

• Join our team as a Marketing Manager and lead a high-impact team responsible for developing and executing comprehensive marketing strategies that drive the growth and adoption of Phreesia’s products. • You will own the marketing and go-to-market plan for our Health System's market and have deep insight into the 'voice of the customer' and market landscape. • You will be fluent in the business model for our Healthcare Services business, and will have a thorough understanding of the value proposition of our product portfolio as well as the levers we can pull to impact business growth. • Develop compelling positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and aggregating the needs of Phreesia’s customers. • Define key performance indicators (KPIs) for marketing initiatives and monitor and analyze campaign performance as well as the impact of different messaging and positioning for different healthcare personas. • Planning and executing marketing campaigns across channels (digital, social, events) to generate demand. • Utilizing customer feedback, data analytics, and user research to gain deep insights into customer needs, behaviors, and preferences. • Developing resources such as presentations, battle cards, and product collateral for sales organization. • Lead and manage a team of marketing professionals, including setting clear objectives, providing guidance, and conducting performance evaluations, fostering a collaborative and supportive team environment.

Requirements

• Bachelor's Degree and 7 + years of experience in strategy, marketing, product, or consulting in healthcare technology or healthcare services • Experience in product marketing or strategic marketing to Health Systems or large Healthcare organizations strongly preferred • Strong results orientation combined with excellent judgment and problem solving skills; track record of go-to-market success • Previous people management experience to provide positive leadership across multiple cross-functional teams in a fast-paced, complex working environment • Ability to manage ambiguity and pivot quickly as needs and priorities change • Strategic thinker with a data-driven mindset and a strong analytical approach to problem-solving • Ability to travel to occasional in-person team meetings when appropriate

Benefits

• 100% Remote work + home office expense reimbursements • Competitive compensation • Flexible PTO + 8 company holidays • Monthly reimbursement for cell phone + internet + wellness • 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada • Variety of insurance coverage for people (and pets!) • Continuing education and professional certification reimbursement • Opportunity to join an Employee Resource Group.