Manager - Marketing Analytics & Insights

February 27

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Phreesia

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Phreesia is a technology company that provides digital solutions to connect and engage audiences through powerful tools like URL shorteners and QR code generators. It offers a comprehensive platform that enables businesses to create trackable and customizable links, dynamic QR codes, and mobile-optimized landing pages. Phreesia serves various industries, including retail, hospitality, healthcare, financial services, and education, by enhancing their digital communication and customer engagement capabilities. With integrations and advanced analytics, Phreesia streamlines digital marketing efforts and optimizes customer interactions for over 500,000 global paying customers.

Information Technology • Healthcare • Patient Intake Management

1001 - 5000 employees

Founded 2005

☁️ SaaS

📋 Description

• Understand our marketing initiatives and recommend measurement approaches, optimizations, and recommendations at the tactic, channel, and campaign level. • Build and maintain marketing effectiveness reports, evaluating all company tactics, channels, and campaigns. • Bring fresh, strategic thinking, and turn ambiguous problems into concrete solutions in a consultative manner. • Be the expert on our marketing data availability work cross functionally to ensure it’s quality and clarity. • Be a key stakeholder in our marketing data infrastructure work and ensure that large internal initiatives deliver the types of data needed to optimize marketing efforts over time. • Lead A/B testing to inform brand positioning, content strategy, and better understand audience quality. • Contribute individually, as well as build relationships with internal team members. • Manage day to day operations of a growing offshore team of analysts.

🎯 Requirements

• Bachelor's Degree required • At least 5+ years of marketing analytics and insights experience. • B2B SaaS and DTC Marketing experience preferred. • Excellent ability to articulate key insights from complex data to a wide variety of non-technical audiences. • Strong ability to visualize and present data. • Ability to think strategically, knowing how to utilize data to guide bigger picture decisions • High energy self-starter who enjoys finding creative solutions to complex problems • A resourceful problem-solver with analytical skills whose expertise are analyzing data, extracting relevant and compelling insights from data • Comfortable with ambiguity, possessing intellectual curiosity to dig into data. • Able to find the underlying cause of a problem, willing to roll up your sleeves to ensure data quality and accuracy • Team player that is comfortable going against the grain and backing up opinion with data • Fluent in Microsoft Excel, and the entire Microsoft Office Suite • Proficient in SQL, Salesforce, Google Analytics • Experience with Marketing Attribution Tools, Marketo, and Gong a plus • Moz, Meta business suite, Google Ads, Google Search Console, Bing Ads

🏖️ Benefits

• Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness. • Top of market rewards: Competitive compensation • Take time when you need time: Flexible PTO + company holidays • Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one • Care about your families: Generous top-up for parental leave benefits • Support personal development: Continuing education and professional certification reimbursement • Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement. • Giveback to community: Local in-person volunteer events, and give back programs to our communities. • Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items! • Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation. • Opportunity to join an Employee Resource Group.