Marketing Manager

5 days ago

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Bitrefill

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Bitcoin • Lightning Network • Gift Cards • Mobile Recharges

11 - 50

💰 $7M Venture Round on 2021-04

Description

• As the Marketing Manager for Bitrefill Card, your mission is to drive growth and adoption of the product using data-driven marketing strategies. • Through market research, you'll identify customer needs and untapped opportunities, fueling our marketing campaigns and influencing product development. • You'll strengthen key industry relationships, promoting strategic partnerships that extend our reach. • Ultimately, your role is pivotal in fostering Bitrefill's growth, enhancing user satisfaction, and solidifying our standing in the digital currency market. • Plan and Execute Marketing Strategies: Develop and launch marketing campaigns that attract and retain users, Set clear goals and KPIs, and then hit them. • Own the Project from Start to Finish: Take full responsibility for marketing the Bitrefill Card. • Coordinate with different teams, but be ready to get things done independently. • Leverage Your “Secret Weapon”: Bring your standout skill—whether it’s data analysis, SEO, referral programs, or community building—and make a real impact. • Get into the Data: Analyze campaign performance and user behavior to make data-driven decisions. • Adjust strategies based on what’s working and what’s not. • Get into the Minds of Our Users: Understand what our customers truly need and what motivates them. Conduct research, collect feedback, and maintain connections with user sentiments. • Drive Growth Initiatives: Design and implement referral programs and other growth hacks. Always be on the lookout for new ways to grow our user base.

Requirements

• Based in Europe. • A proven leader or key contributor in successful marketing campaigns, with the ability to explain exactly why certain strategies worked while others didn’t—and quick to adapt these insights to our business needs. • Knowledgeable about your marketing segment, able to articulate user needs and the competitive landscape, and demonstrate a genuine passion for mastering and sharing this information. • Critical and strategic in evaluating marketing channels, understanding the pros and cons of each. • T-shaped in your skill set, with deep expertise in a specific area (such as SEO, social media management, or data analysis) complemented by a broad understanding of other fields. • Apply an analytical and financial mindset to uncover real customer needs, ensuring that strategies are data-driven and financially sound. • Proficient in using analytics tools, able to discuss both their strengths and limitations. • Experienced in remote team management, with a track record of effective communication and hands-on examples of how you ensure seamless coordination with both internal teams and external partners.

Benefits

• Option to get paid in crypto - at Bitrefill, we walk the walk! • Freedom to work from anywhere (with a reliable and strong internet connection)! • Computer with necessary accessories • Remote Workspace Allowance - Ergonomic chairs and desks are an important part of a good home office • Educational Allowance - 300€ per year + subscriptions on the most enrichment learning platforms in the market! • Biannual team retreats consist of two get-togethers every year (which means, get your passport ready!) • 25 paid vacation days + a number of days to spend on your own country's national holidays! • Paid parental leave - here, your work adapts to your personal life, not the other way around! • Wellness Allowance - 600€ per year - important to get you moving when you sit all day in front of a computer! • Global Health Insurance - We want to give you wings so you can fly high but you have to be safe after all!