Senior Demand Generation Manager

November 27

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Bitwarden

WebsiteLinkedInAll Job Openings

Password Management • Identity Management • Secret Management

51 - 200 employees

Founded 2016

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Description

• Owning and managing enterprise-grade demand generation programs optimized for each stage of the buyer journey to achieve lead targets, fuel pipeline, and exceed revenue goals. • Developing, managing, and optimizing account-based marketing and nurture campaigns to convert target accounts into high-value opportunities. • Partnering with sales development to deliver custom outreach messaging and strategic materials that align with campaign themes and buyer interests. • Partnering with leadership and cross-functional stakeholders to identify business growth opportunities and provide value to business prospects. • Leveraging internal and external resources, including third-party agencies, to develop strategic campaign assets that will drive lead generation across multiple personas and product lines. • Lay the foundation for new demand generation channels, including virtual events, syndication, and affiliate marketing.

Requirements

• You have 5+ years of B2B digital marketing experience, owning and executing B2B demand generation, account-based marketing, and lead nurture programs in the information technology space. • You have superior writing and communication skills and proven experience developing campaign materials that align with business goals and brand guidelines. • You are an analytical, metrics-driven problem solver and enjoy the process of creating and optimizing impactful programs that will drive high-quality demand. • You have extensive experience partnering with sales and have a natural ability to collaborate with others in a fast-paced, high-growth environment. • You possess strong time management, organization, and project management skills, as well as a proven ability to own multiple projects of varying complexities. • You have a deep interest in technology innovation and IT security solutions that make the online world a safer place. • You’re hungry to grow and learn and are passionate about any project you work on (big or small). • You enjoy challenging the status quo and thinking outside the box.

Benefits

• An active and engaged Bitwarden community. • Become an expert. • Bitwarden is dedicated to building a talented and inclusive team. • Learn and grow.