Principal Online Marketing Manager

October 26

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Blink Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🛒 Retail

Description

• Company Overview: Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. • We are seeking an experienced Senior Online Marketer and CRM Marketing Specialist (Braze) to drive better patient outcomes and help build a world-class patient messaging strategy. • Responsibilities: Develop and implement a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives. • Execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging; improving patient acquisition and adherence. • Develop and maintain customer segmentation and targeting strategies that optimize campaign performance. • Monitor and measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI. • Own and evolve Blink’s marketing attribution strategy and systems. • Write and assist in development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines. • Maintain a strong expertise in the best practices driving online marketing in healthcare, and stay up-to-date on emerging trends.

Requirements

• 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation. • Bachelor's degree in marketing, statistics, or a related field. • Experience in the healthcare technology industry preferred. • Strong analytical skills and technical experience with marketing analytics tools required, including expertise in SQL and Tableau. • Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords. • Excellent project management skills and the ability to manage multiple projects simultaneously. • Strong communication skills and the ability to collaborate effectively with cross-functional teams. • Self-starter with a strong work ethic and a track record of delivering results while working with a remote team.