Director of Digital Marketing and Analytics

2 days ago

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The American College of Financial Services

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Dedicated to applied financial knowledge, lifelong learning, and benefitting society since 1927.

RICP • Retirement Income Certified Professional • Wealth Management • Financial Planning • Philanthropy Planning

201 - 500

Description

• Develop and implement holistic digital marketing strategies • Supervise Email Automation Manager and Website Optimization Manager • Collaborate with Marketing and Communications team and other key staff • Manage public-facing website, including SEO, UX, and CRO optimization • Own enterprise-wide website redesign project • Improve conversion rates through A/B testing plans • Create MarTech stack roadmap and strategy • Translate company-level goals to KPIs and metrics • Work closely with Admissions for CRM functionality and automated communications • Collaborate on go-to-market and promotional plans

Requirements

• Bachelor’s degree required, preferably in marketing/communications • Minimum 7 years’ experience in marketing and advertising, brand strategy, and digital strategy • 2-3 years minimum experience working in a marketing agency setting is strongly preferred. • Supervisory experience required. • Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding. • Experience developing and executing marketing plans with clear objectives that are measurable. • Experience implementing, managing SEO/SEM strategies, Google’s Universal Analytics and Tag Manager, and UX and IU design. • Ability to conceptualize creative marketing design that has a high impact. • Thorough knowledge of social media measurement. • Experience working with advertising and media planning/buying agencies. • Excellent project management skills. • Strong commitment to being part of a culture driving transformational change with a start-up mindset.