Director Digital Marketing - CRM
July 6
Description
• Lead the Email & SMS Marketing team, and efforts to identify, evaluate, and prioritize potential strategic growth opportunities in customer database by retaining existing customers and attracting new customers in both hardgoods and culinary • Develop industry-leading personalized customer journeys at all stages of the customer lifecycle to deepen the relationship with customers, including customer needs, messaging strategy, offer strategy, and engagement timing • Define the personalization strategy with a lens of the existing tools and capabilities and a plan to develop and expand on this over time to achieve results • Develop and implement customer-centric and data-driven strategies, working with the paid, owned and earned marketing channels and customer touchpoints (in-store and online) • Align all customer touch points with targeted creative communications developed and produced to match our defined customer segments and meet the specific campaign objectives • Work cross-functionally with eCommerce, e-mail/SMS, performance marketing, social media and retail teams to create marketing campaigns that drive incremental engagement, revenue and appeal to every customer • Lead initiatives that drive revenue in both retail and e-commerce platforms, and own responsibility for lifecycle segmentation, channel optimization, a/b testing, and partnership strategies • Cultivate and advance the level of internal talent, and develop a high-performing, collaborative team across email and SMS • Create continuous improvements for all key customer metrics: customer retention, acquisition, conversion, cross sell, customer migration, lifetime value – gross and net (ROI), enhanced value to program (benefits) • Set and achieve customer lifetime value goals to drive increased frequency, AOV, retention, and multi-channel buyers...
Requirements
• Four-year college degree in Marketing and/or Business Administration preferred • Five years of progressively increased responsibility in ESP, CRM, CDP, database, and loyalty/lifecycle marketing using lifecycle methodology, analytics and data-driven insights with customer profiles/segmentation, customer database mining, predictive modeling, and sales analysis • Advanced background in loyalty and lifecycle marketing required, as is experience with growing house file and lifetime value through acquisition, retention, frequency and AOV focused campaigns. Loyalty program experience required • Experience with vendor management and roadmap planning is required • Excellent analytical and statistical skills and verbal presentation and written communication skills are required • Related experience in a retail organization is required • Five years’ experience in a supervisory or managerial role required • Excellent skills in Microsoft Office Suite and related applications. An equivalent combination of education and related experience can substitute for a degree
Benefits
• PTO for salaried employees • Medical/Dental/Vision and a variety of supplemental policies available • Company 401K match • Company Health Spending Account (HSA) match • Company provides group life insurance at no cost • COBRA reimbursement for salaried employees until health insurance eligible • Paid Holidays • Birthday off with pay! • Generous employee discounts
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