Paid Search Strategist

September 17

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Social Media • Search Engine Optimization • Graphic Design • Amazon Advertising • Amazon

51 - 200

Description

• Immerse yourself in BW’s culture, team and digital marketing philosophy. • Establish and cultivate positive relationships with key account stakeholders. • Take a deep dive into the assigned client’s business needs and objectives. • Create ads and review search terms for your assigned clients based on insights from the account. • Relying on your experience to begin to create Google & Bing campaigns from the ground up. • Optimizing the aforementioned campaigns to improve key performance metrics. • Learning how to budget your client’s Facebook & Instagram campaigns based on performance and key flight dates. • Contributing to client’s Competitive Analyses alongside the Paid Search team. • Developing, coordinating and often implementing paid search strategies across channels including Google, Bing, Criteo, YouTube and more. • Owning the conversation surrounding paid search on client calls. • Contributing to both new and existing client strategies and bringing innovative ideas to the table.

Requirements

• 2 years+ experience running paid search campaigns, with proven results within the e-commerce space. • 2 years + experience in an agency environment preferred • Proficient in Microsoft Office Suite; Experience with Adobe Creative Suite preferred • The smallest detail is your favorite detail! -- Self-driven with the ability to work independently • Is able to complete tasks and delivered results in a fast-paced, deadline-oriented environment • Creativity and experience bringing new platforms and ideas to fruition • Strong interpersonal skills with a focus on teamwork and the ability to foster/maintain relationships across multiple businesses and organizations • Exceptional writing, editing, and proofreading skills preferred • Marin/Kenshoo/Search360 experience