Email Marketing Manager

March 12

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Bonterra

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Bonterra is a company that provides purpose-built software solutions designed to enhance the impact and efficiency of nonprofits, corporations, foundations, and public agencies. Their products include tools for corporate social responsibility, strategic philanthropy, employee engagement, grants management, case management, and fundraising. Bonterra empowers organizations with the software, coaching, and expertise needed to maximize their social impact and streamline their operations. The company focuses on serving changemakers aiming to improve social good, expand their supporter base, and achieve greater community outcomes.

1001 - 5000 employees

🤝 B2B

🤝 Non-profit

🌍 Social Impact

📋 Description

• Manage email marketing channels and campaign activation, including identifying requirements, crafting email copy, partnering with internal teams for email design templates and graphics, testing, launching, and reporting • Partner with Marketing teams to ensure on-brand, relevant messaging that’s tailored to appropriate audience segments • Build new customer acquisition and existing install-base email automations that support various levels of the buying stages and drive awareness, engagement, and revenue for multiple markets • Create A/B test email templates and calls-to-action that align to recipient preferences and optimize engagement • Analyze, report on, and optimize against key metrics including open rates, CTRs, revenue influence, and engagement activities • Manage communications pre- and post- presence at live events, ensuring straightforward onboarding and informed handoff to Sales • Maintain a project timeline and track deliverables within our project management tools to ensure on-time delivery of email marketing activities • Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track • Drive various types of email marketing activities, including but not limited to nurture sequences, re-engagement series, live event follow-ups, and newsletters across multiple markets • Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels

🎯 Requirements

• 4+ years experience in email marketing • Successfully run email marketing campaigns across multiple product lines • Excellent writing skills and able to package up content in a compelling way that engages new and existing customers • Experience working with Marketo or similar, Salesforce, and project management tools (e.g. Wrike) to drive operational efficiency; Experience with BI tools a plus • In-depth experience and comfort with uncovering, utilizing, and benchmarking email marketing analytics tied to event promotions, nurture sequences, newsletters, and other channels • Experience managing email marketing efforts in support of live event (tradeshow / conference) activations • Creative, innovative, and resourceful problem-solver with a positive, get-it-done attitude • Ability to work within a highly-collaborative, fast-paced, and cross-functional team • Ability to find solutions in an ever-changing environment with competing priorities • Excellent communication, presentation, time management, and project management skills • Wanting to learn new skills, proactively provide new ideas, and grow within a marketing organization • Comfortable working in a remote environment and connecting on camera regularly with peers

🏖️ Benefits

• Generous Flexible Time Off (FTO) Policy • Up to 15 paid company holidays including some commemorating social justice events and self-care • Paid volunteer time • Resources for savings and investments • Paid parental leave • Paid sick leave • Health, vision, dental, and life insurance with additional access to health and wellness programs. • Opportunities to learn, develop, network, and connect