Marketing Campaign Coordinator

September 22

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Borrowell

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Online Lending • Marketplace Lending • Personal Finance • Consumer Loans • Credit Scores

51 - 200

💰 Series C on 2021-02

Description

• Borrowell is looking for a Marketing Campaign Coordinator to support Borrowell’s rapid growth and achieve our mission of helping Canadians feel confident about money. • Reporting to the Sr. Director of Marketing, this role will help identify and implement marketing programs to drive scalable user acquisition, with a focus on our referral program (Refer-a-Friend). • You will empower Borrowell’s base of happy members to be advocates for the credit education and credit building tools they’ve found beneficial for their own financial journeys. • You’ll also be responsible for growing and managing Borrowell’s social media platforms to expand our reach and increase awareness of the Borrowell brand among consumers.

Requirements

• 2+ years of hands-on experience in a Marketing Campaign or Community Coordinator/Specialist role (or equivalent) with a B2C brand(s) in-house or at an agency • Strong communication skills - in addition to interacting with your colleagues, you’ll be representing Borrowell when you interact with our members, industry/social influencers and other parties • Creative, empathetic and practical - you’ll be coming up with compelling ideas that resonate with our members and followers, while keeping things simple enough to execute and track • Hands-on experience or you have demonstrated strong interest in using data or analytical tools when proposing ideas, prioritizing efforts/budget and evaluating results • Experience with tools to generate assets for social media, such as creating images and videos, formulating captions/scripts, researching hashtags, identifying influencers, and so on. • You should feel comfortable being in our social media videos!

Benefits

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists • Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals • Maternity & Parental Leave Top-up - available to new parents • Wellness & Transit Benefit - $600 annually to spend on whatever brings you joy • WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you • Employee Development Benefit - annual reimbursements on payments to help your learning • Givewell Benefit - 1 paid volunteer day a year to give back to the community • Flexibility - flexible working hours and a flexible vacation policy