Customer Marketing Manager

August 7

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PocketHealth

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Description

• Building and managing targeted campaigns at strategic accounts to drive patient acquisition and strengthen partner relationships with our provider client base. • Collaborating closely with Customer Success and Marketing to build a customer segmentation model, identify and prioritize key strategic accounts, and create customized integrated campaign strategies across various persona types, including front-line staff, hospital management and physicians. • Leveraging specific marketing tactics to drive patient and staff awareness at specific hospital sites, including customized communication assets, competitions and event marketing. • Developing and managing our customer advocacy program to increase customer engagement and participation in key initiatives, including a Customer Advisory Board, referrals, testimonials and speaking opportunities, and to accelerate pipeline and upsell opportunities. • Monitoring and analyzing campaign and program performance, adjusting tactics to optimize results, drive continuous improvement and achieve KPIs.

Requirements

• 2-3 years experience in customer marketing (added bonus if you have experience in a B2B2C environment), or equivalent demonstrated experience. • Demonstrable experience in developing and executing successful customer marketing campaigns. • A successful track record of cultivating strong relationships with customers and managing an advocacy program. • Creative problem solver and strategic thinker fuelled by exceptional analytical skills. You know how to synthesize different data points to pull out key insights and put these into action to drive impact. • Strong organizational skills, with an ability to manage multiple priorities simultaneously and pivot quickly in a fast moving environment. • Excellent communication and interpersonal skills. You are well versed on building strong relationships with customers and internal teams, and can tailor your style and content to different audiences to achieve desired outcomes.