Director - Paid Media Activation, Social and Display

December 28, 2024

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Bounteous

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Private Equity Round on 2021-08

Description

• A successful Director of Paid Media Activation should be an effective communicator capable of working with and leading a team in a collaborative environment. • This role promotes strong integration among all functions within Bounteous x Accolite, with clients and internal resources across the organization. • The focus of the role is on paid social and display advertising.

Requirements

• Agency experience is required. Experienced contributing to agency growth and business development pursuits as a subject matter expert. • 10+ years of related media experience. Minimum four years of experience managing a team. Minimum five years experience with Display, Video, CTV, DOOh, and Audio, including four or more years of experience with ad serving technology. Deeply familiar with Google Marketing Platform (GMP). Minimum four years of experience with native social ad platforms (Meta, TikTok, Snap, Reddit, and Pinterest). • Master Media and buying-related technologies, including DSPs, DMPs, 3rd party ad servers, and manual exchanges. • Experience as the main point of contact for platform relationships, such as Meta, TikTok, etc. • Experience with sourcing and negotiating direct buys and managing direct publisher relationships. • Thorough understanding of how different media elements function independently and collectively and how they continuously evolve. • Strong analytical skills and experience turning raw data into actionable insights. Ability to use alternative analytical approaches to solve media problems. • Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing problem-solving strategies. • Comfortable with and experience in audience research. • Has led and/or managed a team that can handle personnel issues effectively. • Has the ability to think on one’s feet, can speak at length about advertising and digital marketing • Highly proficient with Excel (macros and pivot tables). • Works well under pressure in a hands-on, startup environment. Has a positive attitude and knows how to balance competing priorities. • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines. • Experience presenting to senior business leaders and/or clients. Can write clearly and concisely and present orally articulately and confidently.