SEO Strategist

September 26

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Logo of Brafton Inc.

Brafton Inc.

Content Marketing β€’ Organic Search Engine Optimization (SEO) β€’ Content and Keyword Strategy β€’ Content Marketing Analytics β€’ Brand Consultancy

201 - 500 employees

Founded 2008

Description

β€’ This is a remote, full-time contract position and is open to candidates in western Canada. β€’ Brafton is looking for an SEO strategist to join our consulting team. β€’ The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape. β€’ SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others. β€’ This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting. β€’ Responsibilities & Tasks: β€’ Craft competitive and compelling audits, proposals, and reports β€’ Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to β€’ Assess the health of our clients' websites β€’ Itemize errors and opportunities β€’ Execute against planned scopes relating to site optimization or other technical SEO-specific tasks. β€’ Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects. β€’ Leverage a strong understanding of Google Analytics β€’ Be a versatile team player who can tackle various projects and collaborate with all teams. β€’ Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

Requirements

β€’ 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting β€’ Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies β€’ Strong understanding of cross-channel marketing principles β€’ Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment β€’ Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel β€’ Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more) β€’ Strong project management and organization skills, ability to prioritize and manage multiple projects β€’ Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus β€’ Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more β€’ Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance β€’ Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.) β€’ The ability to meet scheduled and proposed deadlines. β€’ Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel). β€’ Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.

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