SEO Strategist

September 26

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Brafton Inc.

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Content Marketing • Organic Search Engine Optimization (SEO) • Content and Keyword Strategy • Content Marketing Analytics • Brand Consultancy

201 - 500

Description

• This is a remote, full-time contract position and is open to candidates in western Canada. • Brafton is looking for an SEO strategist to join our consulting team. • The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape. • SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others. • This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting. • Responsibilities & Tasks: • Craft competitive and compelling audits, proposals, and reports • Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to • Assess the health of our clients' websites • Itemize errors and opportunities • Execute against planned scopes relating to site optimization or other technical SEO-specific tasks. • Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects. • Leverage a strong understanding of Google Analytics • Be a versatile team player who can tackle various projects and collaborate with all teams. • Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

Requirements

• 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting • Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies • Strong understanding of cross-channel marketing principles • Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment • Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel • Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more) • Strong project management and organization skills, ability to prioritize and manage multiple projects • Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus • Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more • Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance • Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.) • The ability to meet scheduled and proposed deadlines. • Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel). • Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.