Marketing Automation Manager

20 hours ago

Apply Now

Receive Emails with Similar Jobs

Brainrider

WebsiteLinkedInAll Job Openings

Digital marketing • Demand generation • CRM • SEO • SEM

51 - 200

Description

• Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results • Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions • Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability • Work to minimize list decay and unsubscribes while increasing the performance of our email sends • Design and implement test plans (A/B and multivariate) to understand drivers of response and value. • Generate break-through analytical insights that drive significant email subscriber growth and response improvement • Work cross-functionally and help project manage our email marketing initiatives with multiple internal/external stakeholders to execute marketing campaign • Assist with managing localization of email marketing content

Requirements

• BA/BS degree in economics, statistics, computer science, or other quantitative field preferred • Proficiency with Marketo and other marketing automation technology • Experience with GoToMeeting & GoToWebinar and integrating GoToWebinars with Marketo • HTML/CSS for email design and coding • Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.) • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation • Knowledge of data segmentation, dynamic content, and email measurement • Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting • Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.) • Strong business acumen and quantitative analytical skills. • Strong SQL or similar data skills preferred • Fast Learner – Can achieve power-user status on multiple tools quickly • 3+ years of experience with track record of increasing responsibility

Benefits

• Competitive salaries • Paid vacation • Work from home (WFH) support and set-up assistance • A wide variety of other great perks!