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Brainrider
People-first marketing and creative agency. Helping ambitious marketing teams scale for high growth and change. 📈🚀
Digital marketing • Demand generation • CRM • SEO • SEM
51 - 200
SEO Specialist
July 21
Brainrider
People-first marketing and creative agency. Helping ambitious marketing teams scale for high growth and change. 📈🚀
Digital marketing • Demand generation • CRM • SEO • SEM
51 - 200
Description
• Support SEO/content optimization across all channels in collaboration with marketing, creative, and engineering teams. • This includes writing metadata, reviewing copy, managing image optimization, and testing web pages for SEO. • Conducts audits and leads optimization of existing content to improve natural search ranking. • Research the topics the team websites should rank for and surfacing where they don’t rank today, and provide insight into what they can do to attain and improve rankings. • Recommend how to link pages to each other to increase the pathways within the website and increase visibility. • Collaborate with content/editorial team to ensure SEO alignment. • Partner with web developers to conduct SEO QA before pages launch. • Partner with digital analytics team to track and analyze traffic and user behaviour on an ongoing basis to measure success. • Analyze performance ranking data and crawl logs to provide recommendations to team members across technical and non-technical disciplines. • Provide data on the latest topics people are searching and the questions they are asking to inform content creation across web surfaces. • Perform keyword research, technical audits, content audits, and competitor analysis to discover new SEO opportunities. • Determine where content should live on a page based on other high-performing pages across web on similar topics. • Optimize key on-page elements throughout the site, including navigation, internal links, semantic markup, crawling/indexing directives, title tags, meta descriptions, H1 headers, and more. • Increase the visibility and knowledge of SEO within the global organization, including preparing and presenting SEO best practices and helping define SEO as a KPI for all relevant teams. • Analyze, track, and report on overall natural search performance and initiatives. • Review web pages before launch to ensure headers are optimally marked up, alt text is present, and URL structures are optimized. • Develop and implement SEO best practices including content structure, tags, data cataloging, analytics, and reports.
Requirements
• 5+ years working as an SEO Specialist or similar role that included managing and executing SEO best practices • Strong understanding of SEO factors and best practices • Experience executing SEO strategies and analyzing them for effectiveness using search tools (Google Search Console, BrightEdge, etc.) • Experience providing reports detailing SEO performance • Fundamental understanding of international SEO • Functional understanding of HTML • Deep understanding of organic search, SEO trends and best practices, as well as the main pitfalls and obstacles that can hinder SEO efforts • Expertise in on-page, off-page, and technical SEO • Understanding of digital marketing and content development; ability to strike a balance between SEO tactics and brand voice/editorial nuance • Dedication to a high-level operational execution; track record of producing excellent results • Ability to juggle multiple projects and priorities in a fast-paced, results-oriented, cross-functional work environment. • Flexibility to work in a decentralized structure.
Benefits
• Competitive salaries • Paid vacation • Work from home (WFH) support • Set-up assistance • Wide variety of other great perks!
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