Digital Marketing Data Manager

January 29

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $115k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Breakthrough T1D Indiana and Kentucky Chapter

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Breakthrough T1D Indiana and Kentucky Chapter is a nonprofit organization dedicated to improving the daily lives of individuals with type 1 diabetes (T1D) and ultimately curing the condition. They provide resources, support, and advocacy for those affected by T1D, offering educational information for the newly diagnosed, life management advice, and community engagement opportunities. The organization also focuses on accelerating research breakthroughs in T1D through initiatives like Project ACT, which aims to make cell therapies a viable treatment. By connecting with the T1D community globally and at local chapters, Breakthrough T1D strives to advance treatments, influence policy, and improve access to care.

51 - 200 employees

⚕️ Healthcare Insurance

🤝 Non-profit

🔬 Science

📋 Description

• We are seeking a highly skilled Digital Marketing Data Manager with a strong technical background to join our growing marketing team. • This role is ideal for someone who can bridge the gap between data analysis and digital marketing strategy. • You will be responsible for designing and managing complex data pipelines, writing queries to extract meaningful insights from various data sources, and creating reports and dashboards that drive business decisions. • Your expertise will enable our marketing team to optimize campaigns, improve customer segmentation, and enhance overall performance. • Work with the marketing team to create and execute segmented, personalized email campaigns based on customer behavior and lifecycle stages. • Manage the setup, configuration, and ongoing optimization of Salesforce Marketing Cloud Engagement for email campaigns, ensuring effective use of SFMCE features such as Email Studio, Einstein, Intelligence Reports, Journey Builder, and Automation Studio. • Provide recommendations based on data for the strategy and execution of email marketing campaigns. • Analyze email campaign performance, including open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates, and use this data to recommend improvements.

🎯 Requirements

• 3+ years of experience in digital marketing data management, with a strong focus on Salesforce Marketing Cloud Engagement (SFMCE) and email performance. • Proven experience creating, managing, and optimizing email campaigns, including segmentation, personalization, and automation within SFMC. • Experience working with CRM systems (Salesforce) and integrating data across platforms. • Proficiency in data analytics and reporting, with expertise in building custom reports and dashboards in Salesforce Marketing Cloud, Tableau, or Power BI. • Strong organizational skills with the ability to manage multiple email campaigns simultaneously, ensuring deadlines are met and quality is maintained. • Ability to work independently and collaboratively with cross-functional teams. • Strong proficiency in SQL for query writing and data extraction, particularly for email and CRM data. • Strong analytical skills with the ability to interpret data and draw actionable insights for improving email campaign performance. • Strong written and verbal communication skills, with the ability to present technical data insights in a clear and engaging way to both technical and non-technical stakeholders. • Ability to collaborate with marketing and technical teams to optimize email marketing strategies.