Marketing Manager

March 5

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BrightFire

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BrightFire is a provider of comprehensive digital marketing solutions specifically tailored for independent insurance agencies. They offer services such as SEO optimization, insurance agency website design, reviews and reputation management, local listing management, search engine marketing, and social media marketing. The company boasts over two decades of experience, helping insurance agencies enhance their online presence, generate leads, and manage digital marketing operations efficiently. BrightFire aims to deliver cost-effective and customized digital solutions while saving time for insurance agencies by providing services supported by a dedicated team of experts.

Insurance Agent Websites • Website Development • Search Engine Optimization • Digital Marketing • Search Engine Marketing

11 - 50 employees

Founded 2000

🤝 B2B

📋 Description

• BrightFire is seeking an experienced Manager of Marketing. • The Manager of Marketing is responsible for developing, implementing, and overseeing BrightFire's overall marketing strategy. • Analyzing performance data and optimizing content and graphics. • Drive brand awareness, engagement, and lead generation across various digital platforms. • Ensure content aligns with BrightFire's brand voice, marketing goals, and business objectives. • Work closely with leadership and the Strategic Partnerships department to maintain marketing calendar and project timelines. • Prepare and present webinars to customers and prospects. • Draft, review, coordinate, and optimize digital marketing campaigns. • Oversee and participate in the creation and distribution of engaging digital content and graphics. • Implement and manage SEO strategies. • Manage social media strategies to increase brand awareness and engagement. • Collaborate with Content Coordinators to create digital marketing content for clients. • Stay abreast of digital marketing trends and present recommendations for updates to leadership.

🎯 Requirements

• 2+ years of managing a digital marketing team. • 5+ years of digital marketing experience. • Deep understanding of digital marketing principles, strategies, and best practices. • Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing. • Marketing agency experience is very helpful. • Excellent leadership and organizational skills. • Excellent written, editing, and grammar skills. • Proficient graphic design skills. • Excellent verbal and presentation skills. • Superior proofreading skills and attention to detail. • Ability to lead multiple and often opposing priorities, make critical decisions, and deliver results consistently. • Time management and organization in order to meet strict deadlines. • Ability to prioritize and manage multiple projects while paying attention to detail. • Ability to work independently and in collaboration with others. • Helpful - experience with the software we use, including macOS, HubSpot, Aha, Zoom, Slack, WordPress, Birdeye, Canva, Pixelmator Pro, and Google Workspace.

🏖️ Benefits

• Competitive Salary • Annual Performance Bonus • Competitive Paid Time Off Policy • Approximately 10 Paid Holidays Per Year + 2 Floating Holidays • Retirement Plan 401k + 4% Company Matching • Fully Remote Work • 100% Paid Employee Medical Insurance Premiums • Vision and Dental Insurance Available • Company-Paid Life Insurance • Flexible Work Schedules Provided • A Company Laptop