Healthcare Marketing Manager

March 3

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Logo of Freelance Latin America

Freelance Latin America

Freelance Latin America is a platform tailored for freelancers and small businesses in Latin America, providing tools to create personalized digital links that connect to various social media platforms and online stores. It facilitates the unification of their online presence, enabling users to share and promote their work seamlessly across multiple channels, enhancing their visibility and audience engagement. With an emphasis on monetization, Freelance Latin America offers solutions for payment collection and audience analytics, making it an essential resource for creators and entrepreneurs in the region.

Recruitment and  Headhunting Services • Placement Services • Outsourcing Services • Call Center Services • Human Resources

51 - 200 employees

Founded 2017

🤝 B2B

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Develop and implement comprehensive marketing strategies to promote RCM services. • Conduct market research to identify trends, customer needs, and competitive positioning. • Create and manage digital marketing campaigns, including SEO, PPC, email marketing, and social media. • Oversee content creation, including blogs, whitepapers, case studies, and website copy. • Develop targeted campaigns for lead generation and customer acquisition. • Collaborate with the sales team to align marketing efforts with business objectives. • Manage relationships with industry influencers, partners, and healthcare organizations. • Track and analyze marketing metrics to assess campaign performance and ROI. • Plan and execute participation in healthcare conferences, webinars, and networking events.

🎯 Requirements

• English fluency at C1 or C2 level. • Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field. • 3+ years of experience in healthcare marketing, preferably in RCM or healthcare technology. • Strong understanding of RCM processes, medical billing, and healthcare financial management. • Experience with digital marketing tools, CRM platforms, and analytics software. • Ability to work independently and collaborate with cross-functional teams. • Strong analytical skills with a data-driven approach to decision-making.

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💰 Private Equity Round on 2023-06

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