Manager - Marketing Analytics

March 2

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MyFitnessPal

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MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

Nutrition • Fitness • Health • Weight Loss • Wellness

51 - 200 employees

Founded 2005

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $18M Series A on 2013-08

📋 Description

• At MyFitnessPal, our vision is to be the most trusted brand for improving your health through better food choices. We believe good health starts with what you eat. We provide the tools and resources to reach your weight management goals. • The MyFitnessPal Business Intelligence (aka Data & Analytics) team is responsible for applying data and analytics to drive business growth and profitability across the organization. It is broadly responsible for creating growth through i) improving the customer’s digital experience (ie, product), ii) marketing efficiency, customer acquisition and customer retention, and iii) providing reporting and other tools to increase the application of data-driven decision-making across the entire organization. • We are seeking a Manager, Marketing Analytics to use data and insights to help optimize all aspects of the marketing strategy. In this role, you will be critical to driving data-driven decision-making across performance marketing and brand marketing. Our technology stack includes Airflow, Snowflake, dbt, and Tableau, which will be critical tools for enabling robust analytics and insights. Given the constraints of precise marketing attribution, this role requires expertise in analytics methodologies that provide actionable insights to optimize marketing strategies. You will report to the VP of Analytics who leads all analytics and business intelligence for the company.

🎯 Requirements

• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Computer Science, or a related field. An advanced degree is a plus • 6+ years in applied analytics, with 3+ years in consumer marketing analytics and a focus on performance and brand marketing • 2+ years leading or mentoring data or business analysts • Proficiency in SQL and data visualization tools • Strong statistical and predictive modeling skills using programming languages or tools • Experience working with, configuring, and interpreting a/b testing solutions • Experience working with mobile app analytics platforms or related technologies • Solid understanding of marketing attribution models, challenges, and solutions • Proven ability to synthesize data and communicate actionable insights to diverse stakeholders including business partners and executives • Experience with marketing in the mobile app ecosystem, particularly in the Apple App Store and Google Play Store environments preferred • Experience in consumer subscription businesses preferred

🏖️ Benefits

• Healthcare benefits • Parental planning • Mental health benefits • Annual performance bonus • 401(k) plan and match • Responsible time off • Monthly wellness and technology allowances • Face-to-Face Connections • Flexibility At Its Best • Give Back • Mentorship Program • Family-Friendly Support • Wellness Comes First • Celebrate Greatness • Elevate Your Health & Fitness • Unlock Your Potential • Championing Inclusion • Healthcare Matters • Secure Your Future