Associate, Product Marketing

January 30

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $80k - $90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

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Bright Horizons UK

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Bright Horizons UK is a leading provider of childcare services with approximately 300 nurseries and preschools throughout the UK. They are dedicated to supporting families by offering a range of solutions to help balance work and family life. With a focus on early years development, Bright Horizons UK provides bespoke curriculums tailored to inspire a lifelong love of learning in children. They also offer guidance on childcare funding options and support for special educational needs and disabilities (SEND). Additionally, the organization is committed to creating a nurturing environment where children can thrive, supported by skilled and caring professionals.

Nursery Care • emergency care • Workplace Nurseries (Design and Management) • Workforce Consulting • Parenting & Caring Programmes inc. Maternity & Paternity services

10,000+ employees

📚 Education

📋 Description

• Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. • An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). • This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth. • Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business. • Conduct market research and competitive analysis to inform product positioning and differentiation. • Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns. • Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth. • Track and analyze key metrics to measure the impact and success of marketing campaigns. • Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

🎯 Requirements

• Bachelor's degree in Marketing - Required • Master’s Degree in Marketing - Preferred • At least 5 years in Marketing - Required • Would relevant experience be considered in lieu of applicable degree? Yes • Minimum additional years of experience that would be considered in lieu of the applicable degree: 5 years • Proven experience in marketing, preferably in the childcare or education industry. • Work autonomously and consult with necessary parties on key decisions. • Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives • Adept at managing tight timelines, competing priorities, and projects that span multiple departments • Ability to cultivate strong relationships internally and externally, including client organizations and partner teams • Demonstrated success in developing campaigns that measurably generate interest in a product or service • Strong verbal and written communication skills • Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) retirement plan • Life insurance • Long-term and short-term disability insurance