Director, Marketing Analytics

2 days ago

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $130k - $140k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Bright Horizons UK

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10,000+ employees

📚 Education

Description

• Support the Enterprise Marketing department at Bright Horizons • Help elevate marketing analytics practice and drive growth across multiple lines of business • Coach the analytics staff to optimize production efficiencies • Support detailed weekly reviews of overall pipeline health • Lead ad-hoc analysis and consolidate findings into actionable insights • Build and iterate automated dashboards that highlight opportunities in LOB performance • Own data and analytics tools in partnership with IT • Partner with Marketing Analytics Managers to develop attribution models • Advance the use of statistics, data science, and AI for impactful analysis

Requirements

• Bachelor's Degree is required • Master of Business Administration, Business Analytics, Data Science, Mathematics, Finance, or Marketing is preferred • 8+ years of Marketing analytics experience in a large corporation or agency/consulting role • Demonstrated success driving business impact through analysis in a corporate environment • Demonstrated success in managing complex reporting and data structures • Advanced skills in Excel • Deep expertise with SQL • Deep expertise with BI tools and data visualization (Looker, Tableau, Qlik, or similar) • Knowledge of statistics, data science, and/or modeling techniques (Python, R, or similar) • Nice-to-have: Knowledge of Google Analytics, Advertising Performance, and Marketing Automation, Salesforce CRM, CDP, or A/B testing of digital channels

Benefits

• Medical, dental, and vision insurance • 401(k) retirement plan • Life insurance • Long-term and short-term disability insurance • 40 hours of paid sick time per year (depending on hire date) • 120 hours of paid vacation time per year (depending on hire date) • 6 weeks of paid parental leave (depending on hire date) • 10 paid holidays annually (depending on hire date)