Developer Marketing

December 28, 2024

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Logo of BrowserStack

BrowserStack

Mobile testing • Web testing • Cross-browser testing • Cloud infrastructure • Real Devices

501 - 1000 employees

Founded 2011

☁️ SaaS

💰 $3.8G Series B on 2021-06

Description

• Developer Marketing will spearhead the development and execution of strategies to increase product awareness, education, and adoption among developers. • This role requires a deep understanding of the target audience, strong analytical skills, and the ability to collaborate effectively with cross-functional teams to drive community growth and engagement. • Proven experience in B2B SaaS marketing, preferably with a focus on developer communities, is essential. • Implement and oversee developer programs with a focus on awareness, education, and adoption of our products. • Understand our current user base and identify opportunities to reach a broader audience. • Develop strategies to grow and scale the developer community, creating campaigns to engage with developers on a large scale. • Collaborate closely with marketing, product, and engineering teams to align community engagement strategies with company goals. • Conceptualize and create engaging content and events to foster active participation and interaction among community members. • Design and conduct experiments across various marketing channels (email, social media, content, events, etc.) to discover effective acquisition and growth strategies. • Continuously analyze data to make informed decisions. • Analyze community engagement metrics and provide regular reports to track progress and identify areas for improvement.

Requirements

• B2B SaaS marketing experience • Experience in marketing to developers or from a developer-first, developer-plus organization • Strong problem-solving and analytical skills. • Excellent written and verbal communication skills.

Benefits

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 • Gratuity as per payment of Gratuity Act, 1972 • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends • Remote-First work environment that allows our people to work from anywhere in India • Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

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