Head of Paid Media

February 8

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Blueprint

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Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

Growth Strategy • Enterprise Analytics • Cloud Enablement • Performance Improvement • Systems Integration

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

📋 Description

• Death is our only foe. • Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet. • Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all. • We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence. • We are seeking a skilled Paid Media Specialist to lead the development, execution, and optimization of paid media campaigns across multiple platforms, including social media (Meta, YouTube), search and display (Google Ads), e-commerce (Amazon), DTC channels, and other digital environments. This role focuses on creating a cohesive 360° paid media strategy that drives engagement, conversions, and measurable ROI.

🎯 Requirements

• Position Responsibilities: • Paid Media Strategy • Design and execute a comprehensive paid media strategy across Meta (Facebook, Instagram), YouTube, Google Ads, Amazon, DTC platforms, and emerging channels. • Align campaigns with broader marketing objectives, 360° campaign themes, and brand positioning. • Develop audience segmentation and targeting strategies to maximize campaign efficiency. • Campaign Management • Plan, launch, and manage paid media campaigns across platforms, including ad creation, budgeting, optimization, and reporting. • Collaborate with creative teams to produce platform-specific ad creatives, copy, and assets. • Monitor and optimize campaigns in real time to meet KPIs such as CTR, ROI, CPA, and ROAS. • Platform-Specific Expertise • Meta: Design and optimize Facebook and Instagram campaigns, leveraging advanced targeting and retargeting strategies. • YouTube: Develop video ad strategies for brand awareness and conversion, focusing on metrics like video completion rates. • Google Ads: Execute search, display, and shopping campaigns with a focus on driving traffic and revenue. Leverage tools like Google Analytics and Google Tag Manager to track performance. • Amazon: Optimize Sponsored Products, Sponsored Brands, and DSP campaigns to enhance product visibility and increase sales. • DTC Platforms: Launch and manage performance-driven campaigns across search engines, display networks, and other channels. • Analytics and Optimization • Use analytics tools (Google Analytics, Meta Ads Manager, Amazon Advertising Console, etc.) to track, measure, and report campaign performance. • Conduct A/B testing to refine targeting, messaging, and creative assets. • Provide actionable insights and recommendations to improve overall campaign effectiveness. • Budget and Resource Management • Develop and manage media budgets, ensuring cost-effective allocation of resources to maximize ROI. • Forecast campaign performance and provide data-backed recommendations to stakeholders. • Collaboration and Innovation • Partner with cross-functional teams, including marketing, creative, and content teams, to ensure seamless execution of campaigns. • Stay updated on platform algorithm changes, new ad formats, and emerging trends in paid media. • Identify new opportunities for paid media innovation to maintain a competitive edge. • Skills & Qualifications: • Advanced knowledge of Meta Ads Manager, YouTube Ads, Google Ads (search, display, and shopping), and Amazon Advertising. • Expertise in audience segmentation, retargeting, and campaign optimization. • Strong analytical skills with experience in data interpretation and reporting. • Proven ability to manage multiple campaigns and deliver results in a fast-paced environment. • Exceptional collaboration and communication skills for working with creative and cross-functional teams. • Familiarity with A/B testing and iterative campaign optimization.

🏖️ Benefits

• Salary Range: $110-145k