Director, Demand Generation

January 15

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Vidyard

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Vidyard is a video platform designed to assist businesses in engaging with customers through personalized videos, video hosting, and AI-powered sales outreach tools. The platform offers features like Vidyard Video Messages, Vidyard Hosting, and Vidyard Prospector, enabling users to create and manage video content for sales and marketing purposes. Vidyard integrates with major platforms such as Salesforce, LinkedIn, and SalesLoft, and is used to improve sales pipelines and internal communications. The company's tools are aimed at enhancing response rates and closing deals by providing robust video analytics and personalized buyer engagement solutions.

Video Analytics • Video Hosting • Video Sales Enablement • Video for Sales • Internal Communications Video

201 - 500 employees

Founded 2010

☁️ SaaS

🤝 B2B

💰 $15M Debt Financing on 2019-12

📋 Description

• Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. • You’ll be responsible for driving scalable, predictable, and repeatable pipeline growth programs for our sales-led and self-service business. • If you’re a data-driven leader that enjoys building and serving as a player-coach who thrives in a fast-paced environment, this role is for you. • Our Demand Gen team consists of paid advertising, campaigns, field/ABM, lifecycle, automation, and growth marketing. • Together, you are responsible for the marketing pipeline target.

🎯 Requirements

• 8+ years of experience in demand generation or a related field, ideally within SaaS and B2B organizations • 5+ years of people management • Strong leadership and communication skills to hold a strong presence in the marketing org and across the company • Big picture thinking with meticulous attention to detail • Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel • Experience working within a hybrid product led and sales led business • Proficiency in marketing automation and CRM software • Strong analytical skills, with experience analyzing data and making data-driven decisions • Knowledge of sales, digital marketing and growth marketing techniques and strategies • Excellent communication and collaboration skills • Ability to prioritize and manage multiple tasks and projects • Strong problem-solving and decision-making skills • Flexibility and adaptability to change • A desire to learn and grow in the demand generation field • Knowledge of data analysis and visualization tools, such as Looker, is a plus.

🏖️ Benefits

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. • Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you! • Wellness Your Way: Leverage flexible spending accounts to spend on what matters most. • Mental Health Support: $1,500 CAD per person per year for mental health services. • Make an Impact: At Vidyard, we believe in creating positive change. • Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500 CAD, dedicated to your professional development and ongoing learning. • Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose.