Head of Performance Marketing

January 8

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JiffyShirts.com

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JiffyShirts. com is an online retailer specializing in a wide variety of apparel and accessories. The company offers a vast selection of T-shirts, sweatshirts, polos, hats, and other clothing items for different age groups and needs, inclusive of various styles, cuts, and materials. With a focus on customization, JiffyShirts. com provides numerous decoration methods like screen printing, embroidery, and heat transfer, catering to both individual consumers and bulk orders. The platform emphasizes easy shopping with features such as free shipping on orders over a certain amount, free returns within 100 days, and discounts for bulk purchases, ensuring both affordability and customer satisfaction.

Ecommerce • Promotional Products • Apparel • Fashion

11 - 50 employees

🛍️ eCommerce

🛒 Retail

👗 Fashion

📋 Description

• Jiffy.com is seeking a brilliant, driven Director of Marketing Acquisition with a sharp mind for data and a knack for problem-solving. • Reporting directly to the CMO and working closely with General Managers, you will lead the charge on expanding our media investment program into a more sophisticated full-funnel strategy while driving acquisition across multiple channels. • You’ll craft hypotheses, test them with data, and translate insights into actionable strategies that deliver real business results. • This role is perfect for someone with a few years of hands-on acquisition marketing experience, and an instinct for blending data with creative strategy to solve ambiguous challenges. • You are professional with a proven track record in driving profitable customer acquisition across channels, optimizing conversion funnels, and measuring and reporting on programmatic marketing performance against business goals for both mature and new lines of business. • You will thrive if you are a marketing strategist at heart, a builder by nature, and someone who loves growth hacking through data.

🎯 Requirements

• Bachelor’s degree in Economics, Marketing, or a related field • 5-8 years in acquisition marketing with a proven track record of driving measurable growth through data-driven strategies. • Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus. • Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions • Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning. • Desire to work in a fast-paced, highly ambiguous entrepreneurial culture • A high level of integrity and accountability, with a commitment to excellence in all deliverables. • Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers) • Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, MailChimp and HubSpot

🏖️ Benefits

• Generous compensation and employer paid benefits (Medical, Vision and Dental) • Annual wellness and professional development stipend • Perks of getting lots of clothing!